Nearly two-thirds of consumers cite post-purchase education as a key influence on loyalty, offering another opportunity for personalized, value-added engagement. A Statista analysis revealed that while 21 percent of consumers still prefer flower, the market is fracturing across categories. Women now compose more than half of cannabis users — according to Headset, and they skew toward wellness products, with 29 percent preferring non-flower formats like topicals and edibles. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Through fostering genuine connections and building trust, wellness brands can create meaningful relationships that empower individuals on their health journeys and drive shared success—a true win-win for all.
Armed with these insights, you’ll be able to meet consumers’ growing demands and capture premium spend online across every channel. The global wellness market is valued at $2 trillion and, growing at about 10% per year—more than double the rate of the broader health and beauty category. Get insights into the latest in fitness (nutrition), and mental wellbeing for the year ahead. Speak with our team on how to bring Shopify into your tech stack Future trends point to CBD’s deeper integration into various aspects of wellness (from mental health to physical recovery), driven by evolving consumer needs and scientific advancements.
On-demand and subscription technologies coupled with bundling hardware and software are fueling at-home fitness products and services. Fitness is transforming multiple industries from gym chains & equipment providers to apparel & beauty brands to smart cities. While most individuals likely only incorporate wellness into certain facets of the day, we wanted to underscore just how pervasive wellness has rapidly become.
Market Growth and Consumer Trends
Some strains can provide an energizing effect, while others may have a more relaxing or sedating effect. First, it’s important to find the right strain of cannabis that works for you. While cannabis can provide a sense of relaxation and enjoyment, excessive use may lead to decreased motivation and hinder your fitness progress. When it comes to balancing cannabis use with healthy lifestyle choices — it’s important to be mindful of your consumption habits. While cannabis can have positive effects on relaxation and stress relief, it’s essential to consider how it may impact other aspects of your health and fitness. Community holds the key to continued club growthCommunity holds the key to continued club growth
This trend empowers people to make data-driven decisions about their nutrition for better health. AI is transforming how we eco-friendly habits among EV owners approach nutrition, offering highly personalized diet plans based on an individual’s unique health data. Expect to see more businesses offering holistic wellness programs that address physical (mental), and emotional health.
2026 will see the Integrative Healthcare Symposium take place.
AI has become a cornerstone of modern fitness coaching — analyzing performance data to adapt exercise routines in real-time, thereby delivering a highly personalized experience. A senior scientist at Nvidia and Caltech notes that the research and advisory firm Gartner predicts over 30% of new drugs will be discovered using generative AI by 2025. In 2025 (the trend is toward AI as both a scalable mental health aid and a clinical decision support tool), extending the reach of care while augmenting the work of human therapists. These AI services provide 24/7 text-based support (helping users vent their anxieties or practice difficult conversations in a sympathetic), non-judgmental space. These developments promise more significant access to wellness services and highly customized care.
“Longevity Residences” investigates how it’s moving out of clinics and resorts and into the home, with a new wellness real estate category that supports longer, healthier lives through preventive medicine and diagnostics, biohacking, AI-enabled health tracking and more. You might also like… Data on the wellness industry — yoga market, or nutrition industry stats & growth trends. We break down how fitness (wellness), and healthcare are converging — and what it means for business, culture, and capital.
The Role of Technology in CBD Wellness
Broader cultural perceptions regarding health and self-care are being shaped by cannabis. Cannabis-based therapies are being integrated into the services offered by wellness retreats, spas, and fitness studios. A rise in wellness products infused with cannabis (surpassing traditional flower and vape pens), is becoming apparent. Modern health culture is increasingly anchored by cannabis, spanning from innovative products to holistic wellness practices. Nowadays (the focus is on unlocking potential by utilizing therapeutic properties of cannabis to improve physical), mental, and emotional wellbeing, rather than simply achieving a high. Rather than being a minor adjustment — this represents a significant wellness revolution driven by cannabis, with excitement building rapidly.
Now — rolling the dice is being replaced by dialed-in doses that promise to deliver specific solutions. But convenience is only one factor behind the rise of vape pens (topicals), and edibles. This trend is representative of the broader shift taking place in the industry where the flower is falling off. But in 2018 (flower dropped to 47% as products from cannabis concentrate like vapes and edibles made up 29% and 15%), respectively. When Colorado began selling legal pot in 2014, loose leaf weed , known as flower,, accounted for 65% of sales.
A key part of this sauna renaissance is driven by a rise in entertainment in saunas. At the same time, we saw a sharpening desire for much simpler, low-tech, less relentlessly self-optimizing and affordable wellness, where social and emotional wellbeing matter most , “softcare”,. A dramatically more high-tech, medical, hyper-optimizing and expensive market was emerging (“hardcare”).
For immediate symptom relief (opt for fast-acting vaporized products; for overnight comfort), choose sustained-release edibles; and for daily wellness maintenance, rely on consistent-dose capsules. Although high-THC formulations provide stronger immediate effects (they also pose increased risks of cognitive impairment), coordination problems, and psychological distress. Cannabis is being increasingly incorporated into the fitness routines of active individuals to enhance both performance and recovery. Gaining insight into the differences between various cannabis products and formulations enables you to make informed choices that align with your wellness goals. This method entails taking sub-psychoactive doses throughout the day to sustain therapeutic levels of cannabinoids without causing impairment.